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If you are already advertising on Meta, especially if your product requires users to talk to someone or clarify doubts before closing a sale; not using Click-to-WhatsApp Ads is leaving money on the table. Click-to-WhatsApp ads, combined with Hilos’ flows, provide a powerful tool for engaging with customers in real-time. By setting up ads and automating conversations, you can improve customer satisfaction, increase engagement rates, and drive conversions. This guide will help you understand how to create Click-to-WhatsApp ads on Facebook that, upon click, trigger a flow on Hilos with a specific text, ensuring a seamless customer engagement experience.

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What are Click-to-WhatsApp Ads?

Click-to-WhatsApp ads are a type of advertisement on Meta platforms (Facebook, Instagram) that allow users to initiate a WhatsApp conversation directly from the ad.

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Why?

  • Conversations started from these ads are free.
  • You have a 72-hour window for conversations instead of the usual 24 hours.
  • The conversions are genuine: you interacted with a real person, making it much less likely that a bot was involved.
  • Data captured in lead forms or other Facebook ads are auto-filled with stored information, which might not be the client’s most recent data. In contrast, on WhatsApp, you have their current phone number for sure.

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How They Work

These ads appear on Facebook and Instagram and include a call-to-action button that, when clicked, opens a WhatsApp chat with your business. This enables immediate and personalized communication with potential customers.

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Example

Imagine a user scrolling through Instagram and seeing an ad for a new product. They have questions and click the “Message on WhatsApp” button, which opens a chat with your business where they can get instant answers.

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Setting Up Click-to-WhatsApp Ads

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Step-by-Step Guide

1

Account Setup

Ensure your WhatsApp Business account is ready and connected to your Facebook page.
2

Ad Creation

1

Go to Facebook Ads Manager

Navigate to the Ads Manager and click on “Create” to start a new campaign.
2

Choose Your Objective

Select “Messages” as your campaign objective.
3

Select WhatsApp

Under the “Message Destination” section, choose “WhatsApp.” C2WA
3

Targeting Options

Choose the right audience for your ads by setting demographics, interests, and behaviors that align with your target market.Learn more on how to set up your audience here.
4

Ad Copy and Creativity

1

Ad Copy

Write compelling ad copy that encourages users to click and start a conversation.
2

Visuals

Design eye-catching visuals that grab attention and convey your message effectively.
5

Best Practices

1

Clear Call-to-Action

Ensure your call-to-action button is clear and directs users to WhatsApp.
2

Personalization

Tailor your messages to address the specific needs and interests of your audience.
3

Testing

A/B test different ad copies and visuals to find the most effective combination.

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Integrating with Hilos

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Triggering a Flow on Hilos

Once a user clicks on the Click-to-WhatsApp ad, you can set up a flow on Hilos to automate the conversation. Here’s how:
1

Create a Flow in Hilos

Navigate to Flows in your Hilos account and click + Flow Editor to create a new flow. Design the flow to handle the initial interaction, such as greeting the user and asking qualifying questions.
2

Configure the Flow Steps

Create the joutney you want your customer to follow and configure the flow steps needed. flow example
1

Question Step

Ask a qualifying question, learn more about question step. question step
2

Conditional Step

Branch the flow based on user responses, learn more about conditional step. conditional step
3

Assignation Steps

Assign the conversation to the appropriate team member or contact needed, learn more about assignation steps. Assignation Steps
1

Set Up the Trigger

After publishing your flow we will ask you to add a trigger that activates the flow, select to trigger when a specific text is received. This text should be the one sent when the user clicks the WhatsApp ad button. Trigger Flow

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Measuring the Success of Click-to-WhatsApp Ads

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Key Metrics

Track important metrics to measure the success of your ads:
  • Click-through Rate (CTR): Percentage of users who clicked the ad.
  • Conversion Rate: Percentage of users who completed a desired action after clicking the ad.
  • Engagement Rate: Level of interaction with the ad and subsequent WhatsApp conversation.
Start integrating Click-to-WhatsApp ads with Hilos today and take your digital marketing strategy to the next level!